Have a High-Proof Holiday
Get cozy with a whiskey warm-up!
By Elizabeth Kendig
‘Tis the season for time-honored traditions of cookie swaps, decking the halls—and coming in from the cold after hitting the slopes or checking off your shopping list. While hot cocoa and mulled wine will always have a place in our apres, we are partial to one spirit for our winter warm-ups: high-proof whiskey. Here’s why it’s a holiday hero and keeps you cozy all season long:
It Literally Warms You Up
It might not be hot, but high-proof whiskey will instantly take the chill off and your holidazzling to the next level. Through a process called vasodilation, alcohol causes capillaries to widen, increasing blood flow to the skin and extremities, which makes you feel warmer. All the more reason to sip it slowly and keep the liquid hug flowing!
Higher Proof Brings Bolder Flavors
High-proof whiskey does more than pack a punch; it delivers flavors that are as wild as your favorite aunt’s holiday sweater. With extra alcohol content—typically above 50% ABV or 100 proof—the natural oils and compounds are more concentrated, enhancing tasting notes. For example, even though it’s just water, barley and oak in the bottle (no flavoring added) in our Founders’ Reserve, Second Release, it means more robust orange, brown sugar, melted butter, allspice, and cinnamon flavors. Add a splash of water or a rock to open up these layers, or use your high-proof whiskey of choice as the backbone for holiday cocktails like a classic Manhattan or a Tart & Toasty Toddy.
More Bang for Your Buck
With its higher alcohol content, high-proof whiskey can be enjoyed in smaller sips or diluted without losing any precious flavor. This means a bottle of the good stuff lasts longer—perfect for gathering with family and friends all season long. If you’re new to high-proof, try our highly drinkable Founder’s Reserve, Second Edition (limited quantities available).
It’s a Conversation Starter and Ideal Gift
High-proof whiskey isn’t just a drink—it’s an experience. The depth and complexity of high-proof whiskey will give the enthusiasts and whiskey-curious in your life plenty to talk about. In our experience, high-proof cocktails can win over even the pickiest drinkers. Share tasting notes, discuss the history of the distillery, or start a new tradition with a round of toasts. Whether you’re hosting the party or gifting with high-proof whiskey, it will make everyone’s spirits brighter. See what we did there?
Cheers,
Brother Justus Whiskey Company
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