How to Toast the New Year, Brother Justus Style
By Elizabeth Kendig
At Brother Justus Whiskey Company, we’re no strangers to honoring tradition while bringing a bold, innovative spirit to the table. So how would Brother Justus—the namesake behind Minnesota’s beloved craft whiskey—ring in the new year? Here’s how we imagine it:
1. Invite your people (the more the merrier!)
Brother Justus was all about helping his neighbor; during Prohibition, he lifted families out of poverty by teaching them the craft of whiskey making. Whether you’re hosting a casual open house or a fancy cocktail party, call in your community with a proper invitation. It only takes seconds when you personalize and send digitally using the stylish HiNote app.
2. Set the tone with tunes.
The only thing better than sipping cocktails in good company is savoring those sultry notes with a proper soundtrack. Our curated whiskey-sipping playlist is as smooth as a glass of American Single Malt.
3. Upgrade your bubbly game.
Champagne typically gets all the NYE love, so greeting your guests with a vibrant holiday spritz—using our Primo apertivo or another bittersweet liqueur like Camparo Antica—puts an unexpected twist on the festivities.
Holiday Spritz Recipe
Ingredients
½ oz lemon juice
¼ oz simple syrup
2 oz Carpano Antica Sweet Vermouth
Splash of tonic
Cranberries and a rosemary sprig for garnish.
Directions
Put all ingredients into a cocktail shaker. Shake and strain into Collins glass with ice shards.
Garnish with a rosemary sprig and cranberries.
4. Keep food unfussy but festive.
If Brother Justus were hosting this party, we’re fairly confident he’d be focused on spending time with his guests, talking about whiskey and the weather (as Minnesotans do). Consider ordering in satisfying crowd-pleasers like sliders and fries or sticking with appetizers that serve themselves while enhancing what’s in your guests’ glasses. Our food and whiskey pairing guide has you covered.
5. Reflect and look forward.
Use the occasion to honor the past and raise a glass to the year ahead with a toast that sets the tone for 2025. A thoughtful moment of gratitude and reflection would be essential for Brother Justus so we’ve written a few words we think he’d toast to:
A Brother Justus New Year’s Toast
To the lessons of the past,
The possibilities of the future,
And the good whiskey in our glass.
Here’s to a year ahead worth savoring.
Cheers!
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